MTV To Use Video Game Characters To Tell Young People To Vote : Diggers Realm

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MTV To Use Video Game Characters To Tell Young People To Vote

By / October 6, 2004 08:39 AM

Do we really want someone voting who listens to a video game character's instructions to do so? Apparently MTV thinks so. In its latest Choose or Lose campaign they plan on using Lara Croft, Spongebob Squarepants, The Sims, characters from Mortal Combat and other video game "people" to get kids to go vote.

Via Gamasutra

MTV has announced the release of "Stand and Choose," a non-partisan, animated music video created in co-operation with 12 major video game publishers, and featuring more than 50 video game characters encouraging young people to vote in the upcoming Presidential election.
According to the press release, "Stand and Choose" features what are described as "some of the most popular video game characters", including the stars of The Sims, BloodRayne, Mortal Kombat, SSX3, Leisure Suit Larry, Sonic Heroes, SpongeBob SquarePants, Outlaw Golf 2, Crash Bandicoot, Tomb Raider, Unreal Tournament 2004, DRIV3R, Splinter Cell, Tony Hawk's Underground 2, Psi-Ops: The Mindgate Conspiracy, and many more.
"Stand and Choose" will start airing as a music video on Wednesday, October 6th, debuting on MTV's TRL, and will also be viewable online on the Choose or Lose section of mtv.com. The video was produced and directed by the producer of the previously mentioned, game related 'Video Mods' show on MTV2.

When the ads air they will also be run on MTV's Choose or Lose website.

Hat tip: Slashdot

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